When uploading images to a website, image optimization is a crucial, and often overlooked process that offers a myriad of benefits. If you have optimized images on your site, your page(s) will load faster. If your pages load faster, users will be less likely to abandon the page while waiting for it to load, leading to lower bounce rates. If your site loads quickly and has relatively low bounce rates, search engines ( like Google ) take notice and has the potential to benefit your ranking on their Search Engine Results Page (SERP).
Before we get into the different techniques for optimizing your images, let’s go over a few image-related terms: