Now that 2017 has come and passed, many businesses are searching for new ways to boost their online presence in 2018. Now stronger than ever, local SEO has become a staple in online searching and allows business owners to gain a steady/growing audience of targeted traffic without having to dump thousands of dollars into advertising campaigns.
Did you know: 92% of online users will choose a business that is displayed on page one of the local search results, and 50% of mobile users will visit the store within one day of performing a local search?
Not only is the strategy for local SEO different than a normal SEO campaign, it is also changing at a rate quicker than ever. There have been some big changes in local SEO the past few year, especially from Google. Here are some of the biggest changes:
- Local search results are now showing fewer businesses
- Changes were made to the aesthetics and placement of SERP ads (non-organic result)
- Mobile-friendly and mobile optimized are now a must, not a choice.
With such huge changes taking place, it is becoming more and more difficult to rank high and grow your business through local SEO. You may be asking yourself, “How can my business optimize it’s website for SEO and rank well locally?” Contact Midnet Media today to learn more about local SEO and get your strategy put in place for 2018!