Case Study: Revitalizing the Armstrong Air & Space Museum Website

The Armstrong Air & Space Museum, a cornerstone of space exploration history and a tribute to astronaut Neil Armstrong, sought a modern, user-friendly website to align with its mission of education and inspiration. Midnet Media partnered with the museum to create a digital experience that celebrated its rich heritage while meeting the needs of contemporary users.

Challenges

The previous website was outdated in design and functionality, lacking mobile responsiveness and accessibility features.

• Navigation was cumbersome, making it difficult for visitors to find essential information like hours, ticketing, and event details.
• The museum required a robust content management system (CMS) to streamline updates and showcase exhibits, events, and educational resources.
• SEO performance needed significant improvement to increase visibility and attract more visitors.

Our Approach

• Discovery & Strategy

Midnet Media began with an in-depth discovery process, collaborating closely with the museum team to understand their goals, audience, and challenges. Our strategy focused on creating a visually engaging, user-centric design that highlighted the museum's unique exhibits and events.

• Design & Development
• Responsive Design: A clean, modern design was implemented, ensuring seamless functionality across all devices.
• Streamlined Navigation: Intuitive menus and calls-to-action made it easier for users to find key information, such as visiting hours, ticket pricing, and membership details.
• Content-Rich Layout: Dedicated sections for exhibits, events, and educational programs were crafted to highlight the museum's offerings.
• Custom CMS: A user-friendly WordPress CMS was integrated, empowering the museum staff to update content efficiently.
• SEO & Performance Optimization
• Conducted keyword research to target terms like "Ohio space museum," "Neil Armstrong exhibits," and "family activities in Wapakoneta."
• Optimized metadata, headings, and on-page content to improve search engine rankings.
• Enhanced site speed and implemented technical SEO best practices for improved user experience and discoverability.
• Accessibility Enhancements

Midnet Media incorporated ADA-compliant features, ensuring the website was accessible to all visitors, including those with disabilities.

Conclusion

Midnet Media successfully transformed the Armstrong Air & Space Museum's digital presence, delivering a website that honors the legacy of Neil Armstrong while engaging and educating future generations. By combining innovative design, technical expertise, and a focus on user experience, we helped the museum achieve its goals and soar to new heights.

Award-winning Website

Additionally, the new website received received a Citation of Excellence Award from The Ohio Travel Association's RUBY Awards. The RUBY Awards are presented by the Ohio Travel Association and some of the highest marketing awards in the state.

Visit the Armstrong Air & Space Museum

Explore the website to experience the museum’s inspiring journey through space exploration and innovation.