They can instantly deliver a snapshot of an organization’s essence in one single image. When properly imagined and designed, one can identify a logo from across the football field. There are many aspects to consider when creating a logo. What colors/shapes/fonts should be used? What feelings/emotions should it evoke? Striking the balance between these elements yields one easily recognizable mark conveying everything about you and your organization. Color, shape, font, style. Feeling, emotion. They come together in one easily recognizable mark to convey everything about you and your organization.